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The world of Marketing is full of paradoxes.  

In order to win, we often need to do the exact opposite of what we think would be the smart/right thing to do.

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Research at West Point Military Academy exposed the most important ingredient of success

(Hint: it is not what you think)

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I have a deep passion for reading books, learning from them and sharing those lessons with my fellow entrepreneurs.  

Over the years, I have read over 1,500 Business and self-help books. 

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However, I gave up my cushy, Fortune 500 Engineering Career to pursue my passion for Books. 

Mani Vaya

Book Lover, Physicist, Electrical and Computer Engineer

Founder, CEO 2000 Books

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