In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him… a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
In this interview Andrea and I discuss the 3 keys ideas that affect an ambitious entrepreneur and 3 specific Actions we can take.
Big Ideas
Paradox: You have to be willing to fail more in order to succeed more
- Most people think that failure and success are on 2 ends of the spectrum. Not true
- You are not just trying to prove yourself … you are there to learn and grow.
- Neils Bohr: “The opposite of a fact is a falsehood. But the opposite on one profound truth may very well be another profound truth.”
- When we are going for great successes in our lives, we have to accept that failures will be a part of the journey.
- Failures will never stop.
Taking Action – Intentionally increase your failure rate
- Not just about thinking about NO, but actually taking action on it
- We can’t fail at failing
- Embrace no as the process – to get to the end goal
- When we attach ourselves too tightly to an outcome, we get really wound up.
- We have to have high intention, but low attachment to the outcome.
- Intensity + fun way of going about it.
- Thought of failure stops most people from trying